The most recurrent characterization I've received is that I am a man who 'gets things done'.
I've worked across many different domains and projects, rapidly achieving successful results - this is possible because I care deeply about what I do (I like German word 'Sorge' to describe this feeling), and am laser-focussed on improving my skills and on learning as much as possible.
I've been working as a Shopify developer for the past 3+ years, after spending 5 years in managerial roles in Programmatic advertising .
During these three years, I've been lucky enough to work on, and lead, complex, high-impact projects, and learn from amazing colleagues in the eComm space.
Appointed Tech Lead based on successful performance in two previous major projects.
Daily interface with the US business team, receiving requests, refining requirements, consulting, troubleshooting and providing timely updates on status and release timelines.
Architect solutions, with an eye on scalability, maintainability, extensibility and user-friendliness (both DX and UX) across both Themes and Custom Apps.
Project Management, by turning the result of the previous two processes into well-defined cards, and then supervising the progression of the cards to ensure adherence to deadlines and quality standards before release.
Hiring, managing and mentoring over four other team-members.
Still spend around 70% of my time actively contributing to Havaianas' various codebases, which include Shopify themes and custom apps, as well as configuring the store itself.
Recognized by the Head of DTC for Havaianas North America for significant improvements in development team responsiveness, speed, and release quality.
Head Shopify Developer for Havaianas North America
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Head Developer for the migration of Havaianas North America's eComm, from Salesforce Cloud Commerce to Shopify
This was a key corporate project, whose progress was tracked by C-level executives of Alpargatas S.A. (Havaianas’ holding company, + U$S 200 million in yearly revenue). Upon completion, the project was directly recognized and praised by the global CEO, and by VP of North America
Played a critical role in knowledge transfer and project success by mentoring a team of three developers with no previous Shopify experience, accelerating their onboarding to the new Shopify store.
Led the development of a brand-new, mobile-first Shopify theme from scratch, collaborating with a leading LA design agency 1R to align with VBI and UX principles.
Architected and developed a configurable, embedded custom app which integrates and syncs mission-critical external systems with Shopify: Orders, inventory and prices (with SAP S/4HANA ERP), product imports and updates (with Akeneo PIM) and Returns (with Narvar).
Collaborated with senior management and stakeholders to determine viability of the whole project, define needed resources, define timelines, and outline the steps in a Gantt Chart for a successful migration
In-housed all 10 Shopify stores which were being handled by an agency, initiating the creation of a hub of Shopify knowledge and expertise within Havaianas, which was critical for the later migration of Havaianas North America and Brazil to Shopify 12 months later
Transitioned into a direct role within Havaianas upon request from Havaianas LATAM's Digital Manager, assuming responsibility for the internal management and development of their Shopify platform, marking a significant career advancement based on performance at Buda Digital.
Selected by Senior Management to deliver a presentation on Shopify for a technical, non-Shopify-specialist audience, showcasing expertise and communication skills.
Served as the "go-to" technical expert for over 10 independent distributors in the LATAM region and integrated with the internal Havaianas interface for the APAC region, managing diverse workloads and ensuring a consistent brand experience.
Played a key role in planning the subsequent migration of Havaianas North America, collaborating with senior management and stakeholders to scope resources, define timelines, and outline steps for a successful migration.
Provided dedicated support for a diverse client portfolio, primarily focused on Havaianas Latin America (excluding Brazil), as well as VC-backed startups like Mahta.
Led the resolution of critical technical issues, ensuring optimal functionality and user experience across multiple Havaianas Latin America e-commerce platforms.
Served as the central point of contact for all Shopify-related inquiries, effectively communicating technical solutions to the Product Owner for Havaianas LATAM, Mahta, and other stakeholders.
